TLDR: Black Friday has long been a time for increased activity for retailers in America. The day after Thanksgiving, prices are knocked down and shoppers race to the stores to start stocking up on their holiday shopping. Over time Black Friday has been extended to include Thanksgiving and Cyber Monday as well. These three days combined are expected to reach “$1.6 billion in mobile sales alone” according to Adobe’s Digital Index.
North America is not the only region getting in on the action. Globalization has meant that traditions are not confined to a specific region and places like Europe in particular are making the most of Black Friday and Cyber Monday as well. This is great news because it is still a growing trend and savvy marketers will take advantage of it before competition becomes even stiffer.
So, here are the top 10 things we found out from our PPC experts and client partners that you can do to make your Facebook ads even more successful.
These special event sales are a great way to increase your profits, if you are willing to do the work. The competition is so fierce now that you always have to be innovative in your strategy and willing to take risks. As long as you deliver ads that are likely to resonate with your customer then you can’t go wrong. Happy Hunting!
If you would like to try out some of these strategies on our platform then contact us for a free trial.