Max Fashion is a retail company that is part of the Landmark Group based in Dubai. Max Fashion is headquartered in Dubai and has a total of 325 stores across 16 countries.
Only 30% of a retailer’s marketing budget is dedicated to online media. The other 70% is spent on classic channels like TV, outdoor, print etc. where advertisers can’t measure direct impact on sales. That’s why Facebook introduced a new product called Offline Conversion API which allows retailers to measure offline revenue that is derived from online advertising.
Max Fashion, a value fashion retailer in the Middle East and part of Landmark, wanted to prove that their online activities resulted in actual offline implications.
This would also open the door to finally being able to compare offline marketing efforts against online campaigns to see which yields the best results.
1.Max Fashion used data from Shukran, Landmark’s customer loyalty program.
2.They then partnered with Facebook Marketing Partner, ROI Hunter, who helped them to set up and hash the data to protect user information.
3.ROI Hunter used a universal data connector to process Max Fashion data to Facebook.
4. Max Fashion could see the results in the ROI Hunter omnichannel, using it to evaluate and optimize the campaign’s performance.
Their customers prefer to purchase offline but for the first time in this region, marketers will be able to find out which campaigns work and which should be trashed.
What this means for you:
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"Max Fashion was able to see amazing results because they were willing to try something new and break ground. Now they can plan campaigns that will help them to track conversion in their brick-and-mortar store."Lukas Krejca Head of MENA Operations