Introduce your team to true, performance-driven marketing. Use product-level insights to create campaigns based on profitability, chance of return, margin, and much more.
The PMP marks the opportunity for a shift to sustainability. Rather than focusing on ROI in general, marketers can zero in on problematic metrics (margin, return rate, etc.) to find where the problem is actually coming from, then optimise that metric.
Profit over new revenue. Create a new business from existing customers, and grow sustainably. With a PMP, marketers can increase profit by finding and promoting only high-margin products. They can reduce return rates by filtering out items likely to be returned. They can check search data to find the right channel for every product.
The PMP makes it possible for every team to work from the same place, and with the same information. No projects have to be stalled to create time to help other teams; everyone works together. This reduces friction and resentment between teams, while speeding up performance.