Not every product deserves the same ad budget.
ROI Hunter is the Product Performance Management platform for enterprise retailers. We help performance teams identify which SKUs drive profit, control which products ad platforms promote, and turn winning products into high-performing catalog creatives across Meta, Google, Snap and TikTok.
See how much growth potential may be hiding in your catalog with a free instant Catalog Report.
What’s stopping you from spending on the right products?
Ad platforms optimize for clicks and conversions — not always profit.
ROI Hunter connects product-level ad performance with margin, stock, return rate, and analytics data, so your team can see which SKUs actually grow the business.
You can’t control which products algorithms keep pushing.
Segment Prioritization helps you influence which products get more or less visibility, so budget does not keep flowing into poor-performing or low-priority SKUs.
Product decisions are too slow and manual.
AI SMART Segments automatically group products by performance and business signals, helping teams act without exporting, reporting, and rebuilding Product Sets manually.
Winning products still need better creative.
Turn prioritized products into scalable image and video catalog creatives using templates, automation, and AI-powered creative tools.
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ROI Hunter connects product-level ad performance with margin, stock, return rate, and analytics data, so your team can see which SKUs actually grow the business.
Segment Prioritization helps you influence which products get more or less visibility, so budget does not keep flowing into poor-performing or low-priority SKUs.
AI SMART Segments automatically group products by performance and business signals, helping teams act without exporting, reporting, and rebuilding Product Sets manually.
Turn prioritized products into scalable image and video catalog creatives using templates, automation, and AI-powered creative tools.
ROI Hunter at a glance
Connect
Execute
Review the performance of each individual product in your catalogue. Product performance data is collected from across your channels, analytics platforms, and custom sources, and combined with your catalogue to form a single source of truth.
Most product decisions rely on a single data source. SMART Segments look at the full picture: scoring every product across advertising signals, shopper behavior and product data. Built on our best practices developed over years of experience and across 1B+ SKUs, they automatically surface products worth scaling and flag those draining budget — no manual rules, no maintenance required.
View and analyse groups of similar products (bestsellers, deadstock, poor-performers, new arrivals, fragmented stock, and more). Easily find which products are wasting your budget and which need more budget added, all in real time and on the same dashboard. Make instant changes to your campaigns based on what you see.
See your Meta campaign results, Google campaign results, and Google Analytics metrics all in the same place.
Analyse your product-level performance for each campaign. See which category and product performed the best and which took the biggest portion of your spend.
Create unique strategies based on your data and business priorities. Our customer success experts will help you define and execute the best strategies to reach your business goals.
Segment Prioritisation gives you more control over product delivery without breaking your campaign structure. Boost the products that deserve more visibility, reduce spend for products draining budget, and keep your full catalog active so the algorithm can still optimise across your entire portfolio. One setup. One product set. More control over what gets promoted. It works with both manual segments and AI SMART Segments, and is powered by Meta’s PDP / PVE technology. ROI Hunter is the only partner worldwide collaborating with Meta on this capability.
“Boost ROAS” is an AI-driven product prioritisation strategy designed to improve return from Dynamic Ads. It recommends the right Segment Prioritisation setup for Meta DPAs and Product Groups for Google Performance Max — helping teams push more budget toward products most likely to drive stronger ROAS. Powered by ROI Hunter’s proprietary algorithm, 10 years of ecommerce and retail experience, and learnings from $1.8B+ in yearly ad spend, Boost ROAS continuously optimises product selection to improve performance at catalog scale.
Use the right products for every campaign. Filter your catalogue by any metric you can think of: ad-spend per product, revenue, Meta Spend, Google Shopping impressions, and more, and promote these custom groups on Meta and Google from the same platform.
Create Meta promotions without a graphic designer. Schedule promotions ahead of time, automate product badges, change your ads without a new review, and more.
Create catalog product videos (CPV / PLV) at scale using Meta-approved templates or build your own from scratch. Bring every product in your catalog to life with tailored video content generated in just a few clicks through on-demand video rendering. Available for Meta, TikTok, and Snap Ads.
Expand beyond your catalog assets. Remove backgrounds, adjust shadows, generate engaging scenes that tell the story or take full Virtual Photoshoots. All with ROI Hunter AI Creative Studio.
Act in real time with automation rules for your Meta campaigns. Automate product badges, free shipping promotions, bestseller indicators, and more.
Turn your data into action with one user-friendly location for launching all your product campaigns on Meta and Google Performance Max.
Create a caption once — like "Free Delivery" or "Special Offer" — add AI translations for each market, and link it to as many templates as you need.
