Our mission:

To make retailers more efficient, their employees more successful, and their marketing more inspiring, by unlocking the full potential of our clients and employees.


What we do:

As the first and only Product Performance Management (PPM) platform, we help e-commerce marketers make actionable the product insights they need, but didn’t know they could get.


Karel Schindler

Founder & CEO

Our story:

ROI Hunter first started out as another company called Business Factory, using API calls from Facebook Ads to improve results for clients. Business Factory was so good at this that in 2014, Facebook took notice and invited our CEO, Karel, to meet to explain his operation. Impressed by Karel’s success, Facebook asked him and his team to participate in the Facebook Accelerator competition, which they won, marking the start of ROI Hunter as a separate company and as a Meta Business Partner (MBP).

Fast forward to 2019 – Karel started studying at Harvard Business School and fell in love with retailing. He and his colleague were brainstorming over some pints in a pub about how they could better solve the challenges that digital marketers face. Together, they scribbled down some ideas on a spare sheet of paper from the bar, ideas which would later become the foundation of how ROI Hunter works with product data. And that’s where the first and only Product Performance Management (PPM) platform was born.

ROI Hunter: A Timeline


Our CEO, Karel, wins the Facebook Accelerator Competition, receives the Facebook “Preferred Marketing Developer” badge, and ROI Hunter becomes a Facebook Marketing Partner (FMP).

2015 - 2018

In addition to its European locations, ROI Hunter expands its offices to LATAM, MEAA, and the UK.


Karel drafts a new version of ROI Hunter that becomes the current way we work with product data.


ROI Hunter officially pivots to become the first-ever Product Performance Management (PPM) platform.


ROI Hunter makes G2's lists for Top 100 Highest Satisfaction Products and Top 50 Commerce Products.


ROI Hunter, now one of the biggest Meta partners and fastest growing Google partners, discovers the potential of PPM as an entirely new category, and begins developing the sector.


We’re Hiring:

Want to join our team? We’re always looking for passionate fun-loving problem solvers.


Get in Touch:

Do you need help getting started or have questions? We’re here to help!


Press Inquiries:

Download our press kit below
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Where we’re located:

ROI Hunter has offices in Brno, Prague, London, São Paulo, Boston, and Dubai, with some employees working remotely from Europe, Brazil, India and the US.