What is a Product Performance Management (PPM) platform?

A Product Performance Management platform collects product data from each channel, and combines it into a single source of truth. Every department is connected to the same data, simplifying collaboration. Finally, the built-in DPA template editor and video editor make it simple to scale these new data-driven promotions without increasing the workload of graphic designers.

Promoting active and efficient collaboration across departments, particularly between marketing, purchasing, and graphic designer

Empowering the departments with consistent, easily accessible and understandable data

Removing key factors that negatively affect business growth such as dead-stock, high return rates, low LTV:CAC ratio

Selecting product-appropriate marketing channels with the right product pricing

your goal

Profitability

CHALLENGE

Facebook and Google algorithms promote products with the most engagement. These are usually cheaper products that sell in great quantity, but don’t necessarily bring profits for your business

SOLUTION WITH ROI HUNTER

Understand your inventory on a product level and decrease/increase your budget on specific products based on their performance, and your optimization goals.

your goal

Eliminate return rates

CHALLENGE

Products with high return rates may have more purchase events than other products (because once back in stock, they can be purchased again). This causes algorithms to promote them further, even though they are not profitable

SOLUTION WITH ROI HUNTER

Synchronise your data through a secure line to identify products with high return rates, and reduce the amount of promotion they receive

your goal

Decrease dead stock

CHALLENGE

Certain products aren’t selling, either due to a lack of promotion, poor pricing, or low customer interest

SOLUTION WITH ROI HUNTER

Use the automatic classification of products to plan marketing alongside category managers, making sure activities are focused on the right products

your goal

Align performance between channels

CHALLENGE

Non-performing products are still being pushed for promotion or not moving between channels, resulting in limited opportunities to sell

SOLUTION WITH ROI HUNTER

Compare product performance from different data sources, channels, and measurements to find the right channel for each product

your goal

Personalization

CHALLENGE

Campaigns blindly show products to a broad audience and don't leverage the full potential of your entire inventory

SOLUTION WITH ROI HUNTER

Enable dynamic campaigns for prospecting, remarketing, and retention to increase conversion rates through personalized promotions

your goal

Consistent brand identity

CHALLENGE

An inconsistent brand identity is decreasing your overall brand awareness, slowing engagement and eroding trust

SOLUTION WITH ROI HUNTER

The smooth, standardised process for developing creatives within the PPM platform gives you the ability to control the consistency of your brand’s promotions. Designs can easily be tailored or adjusted for specific campaigns

your goal

Cross-departmental access to actionable insights

CHALLENGE

Category Managers have no direct data feedback from marketing, and can't easily share their optimization decisions with their marketing team

SOLUTION WITH ROI HUNTER

Easily shared access to inventory performance data across departments gives you the ability to make collaborative decisions

your goal

Simple, data-driven actions

CHALLENGE

Separation between product performance data and marketing platforms like Google and Facebook eliminates the possibility for immediate, data-driven decisions

SOLUTION WITH ROI HUNTER

Set up filters with automatic product classification to analyze and apply any product set changes you need during new or active campaigns

your goal

Proper allocation of time and capacity

CHALLENGE

Your digital team spends too much time on operations, reducing time spent on optimisation. With limited time for testing, graphic designers are not able to support the digital team at scale

SOLUTION WITH ROI HUNTER

Save time with automation and workflows designed for activities at scale. Give your team the ability to easily set up authorized, re-usable templates, reducing the need for graphic design

Product Insights

Identify top-performing products, over-promoted products, products with high return rates, products with great scaling potential, and more, with all your product data from every channel integrated in one location

Video template editor

Create gorgeous videos in seconds using just the static images from your product feed

Refine Facebook Audience

Separate your best performing audience and run special campaigns with exclusive offers

category manager_synchronize custom product data

Custom product data synchronization

Import and synchronize any important data (margins, stock info, priority products) you need to run the most effective campaigns

3rd Party Integrations

Integrate your 3rd party measurement data (CRM, Google Analytics, Adjust, AppsFlyer, and more) with ROI Hunter

Image template editor

Create beautiful, dynamic product ads all in one place with our Template Editor. No more exporting/importing multiple files from a variety of programs

What is a Product Performance Management (PPM) platform?

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