TL;DR Savings-savvy consumers sometimes wait until after the holidays to find the best deals. Meaning that there is no time to be lax even during this time. Luckily, you can use automation to reach these shoppers and still find time a little time to relax before the New Year lull evaporates.
Reach discount-savvy shoppers faster than your competitors
It might sometimes seem that when your competitors appear to be asleep, you can take a well-deserved break too. You have just finished your holiday campaigns with a bang and there is not a cloud on the Christmas horizon. We are here to throw a much necessary shade on this serene scene.
Before fully committing yourself to cake-eating and present-unwrapping bliss for the coming few weeks, answer two questions:
- Do you know that CPM is cheaper this time of the year?
- Have you set up your post-holiday campaigns?
If you answered ‘yes’ to both, feel free to go back to binge-eating brussels sprouts! If not, read on for the perfect last minute checklist for catching all the customers that got away during the holiday rush.
Crouching tiger, hidden customers
Now is your perfect chance to engage with:
- Recent customers to increase their lifetime value
- The lucky gift card recipient
- The inter-seasonal shopper
- The discount hunter
- The mysterious discount shopper
New year, new targeting
Your post-holiday audience segments need to reflect the changing customer needs. Take a look at your successful target groups from past year and shake up your product offers. Excluding holiday-themed gifts as a given, create unique user paths to keep your loyal customers engaged:
- Showcase your fresh new collection at the full price
- Create Lookalike audiences of your star holiday buyers – searching for that perfect custom audience has never been easier with low across-the-market CPCs
- Vamp up your creatives – jump into our Image Editor for a quick but pretty seasonal fix, refreshing those snowflakes
- Separate your customers according to their preferences for discounts vs. new collection buyers and build on post-holiday offers accordingly
- Optimization – set new Autorules to gradually move away from Xmas sales to new creatives
OH NO, THIS IS LIKE A WHOLE NEW CAMPAIGN STRATEGY!
Don’t worry, ROI Hunter will handle the transition into the new year by getting you the returns and saving your time.
Feature perfect
>>> Automate from home: Set up Custom audiences from CRM, Automate KPIs with autorules and refine audiences to target highly relevant people only. Set all once and let it roam free over the break.
>>> Not in a rush? Prepare and save campaigns into Drafts for later, or let your colleagues log in and turn them on for you. Drafts will save your time on setting similar campaigns.
>>> Enhance images with our Template Editor (aka TEDi) using any shapes, scheduling the times for new creatives to be pushed in automatically.
>>> Use conditions on an extra layer for items that are scheduled to go on Sale – just time the switch from full price to discount and let it happen automatically. For example, add “-40%” under “custom label”, letting ROI Hunter place it into the image template automatically.
>>> If your feed contains the tag “sale_price”, ROI Hunter can display discounted price automatically, increasing your CTR.
>>> Finally, qualify those elusive sales-hunters by filtering your existing core audience and sending your ads exactly where they are needed!
