As a result of COVID-19, the government of South Africa has announced the arrival of Lockdown Phase 2 within the country. The lockdown measures, which are being enforced by police and the army, forbid South Africans from leaving their homes except to seek medicine/medical care, or to buy food and supplies.
South Africa is no different from other countries around the world in terms of the significant shift in consumer behaviour. The outbreak has encouraged rapid movement from traditional store-based selling to a digital, e-commerce approach.. Woolworths said it has seen a spike in online clothing sales and intends to implement deliveries after lockdown.
The reason Woolworths and many other retailers must wait for the lockdown to end before completing certain deliveries is due to strict government regulations, which only allow the operation of essential services, and delivery of essential goods within the country. Logistics providers operate with Essential Services permits, enabling them to move food, fuel, cleaning and hygiene products and medical supplies.
This time of uncertainty will shape the e-commerce industry for decades to come.
In this article, we outline what things need to be evaluated during this time, what to focus on during the ‘no shipping allowed’ period, and most importantly, what to consider while launching your first campaigns again.