SourceItRight’s dynamic retargeting campaigns weren’t performing; the audience just wasn’t responding as well as it seemed like they could be.
With the Indian festival of Diwali on the horizon, SourceItRight made it a goal to improve the performance of these retargeting campaigns in time for the peak holiday season.
Rather than continuing to use the same template for their whole campaign. SourceItRight started working with ROI Hunter’s Template Editor (TEDI) to create dynamic, Diwali-themed templates. Those templates were then deployed for remarketing campaigns during their “Fabric Diwali Sale.”
Compared to the previous Diwali season, the results from the custom templates were significant.
Not only did SourceItRight’s return on ad spend (ROAS) increased by 700%, they saw an increase of 130% in their click-through rate (CTR), a 21% decrease in cost per acquisition (CPA), and a 21% decrease in cost per click (CPC).
"We had an excellent partnership with ROI Hunter. As a performance-driven brand, we continuously need to improve our core metrics. Using TEDI to create tempting templates during our Diwali sale helped us get an amazing response from the campaigns. The huge increase in CTR & ROAS was the decisive factor in our decision to scaleup."Mr. Dhruvit Shah Founder, SourceItRight