TL;DR An average 15-20 % of users bounce from websites in the first 10 seconds because they came from non-quality sources (miss clicks, referrals, etc). Unfortunately, standard re-marketing also targets these low-quality leads. This causes users to become even more annoyed resulting in negative feedback and punishment in Facebook's auction. What’s worse is that you end up paying for impressions that neither you nor your users want. In this article, we will show you how you can automatically exclude bounce traffic to solve this issue and boost your ROI up to 5x!