Technology
Jan 27 2021
4 minute read

iOS 14 Privacy Requirements: Prepare for Facebook's Changes

With the release of iOS 14, Apple announced sweeping changes that may affect your ads. These changes apply to both mobile apps and websites, and will primarily impact how Facebook receives and processes events from tools like the Facebook pixel, including:

  • Less tracking will be possible on mobile devices
  • Some conversion reporting may be lost
  • The number of possible conversion events will be reduced

Facebook is rolling out important changes in order to adopt Apple's new privacy requirements. This article will go over three actions you should take to ensure your company is ready, as well as the updates we’ve made to the ROI Hunter platform in preparation.

Actions your company should take to prepare

These three measures are important to be sure your company is ready to continue running Facebook ads as you usually would.

Verify your domain

If you wish to deliver ads for events that occur on your business's website, you may need to verify your website domain. This is required by Facebook to make sure the domain where your Pixel conversion events are coming from is really yours. To complete this process, please follow the simple steps specified here.

Update to Facebook SDK 8.1 for iOS 14

Most of the changes announced will primarily affect mobile apps. If your business has a mobile app, you need to update to Facebook's SDK v8.1. This update helps Facebook to continue personalizing ads and receiving app conversion event reports from iOS 14 devices. More information about this can be found here.

Define eight Facebook Pixel events and order them by importance

Going forward, the Facebook Pixel will only be able to track and optimize for up to eight conversion events per domain. For the users that opt out of tracking, only the first event by order will be tracked. More information about this can be found here.

Note: The interface to configure and order the events for your domain is not available in Business Manager yet.

ROI Hunter updates to support these changes

Facebook requires you to define your website's domain in order to track conversions from ads on your site. This field will soon be coming to the Ad Creation flow on ROI Hunter. It will automatically be filled with the domain address for your landing page by default. However, if conversions take place on another domain, you should explicitly specify it.

Facebook also requires a separate ad account for app install campaigns targeting the iOS 14 operating system. You will need to specify that you are creating a campaign that is meant to target these devices by selecting iOS 14 in your targeting options.

Here’s how ROI Hunter can support you in the meantime

There may be a lot of changes coming, but don’t worry, we’re in this together. Here are a few ways ROI Hunter’s Product Marketing Platform can help you with these changes right now:

  • UTM Tracking on the Ad Level. Track key metrics together with other tools in your tech stack to see the big picture
  • Key Product and Campaign Data Attribution with native integration with Google Analytics, Google Ads, Branch
  • Connecting CRM Data for better audience refinement


For more information about all these important changes, please visit Facebook's Help Center.

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