Technology Published on May 01 2019 6 minute read

You Have Been Using Video on Facebook Wrong, and Creative Factory Will Show You Why

As we all know, videos are not easy to make at scale, or easy to make in a way that enables marketers to react to sudden changes and ideas. But imagine a better world: a world where you can change anything, create a wide variety of tests and build video at scale and as personalized as possible. Do you want more? Ok, let’s go to a dreamland: where you can use video to utilize the cheapest placements and transform them into a powerful direct response engine.

 

We were all told that year 2018 was supposed to be ‘the year of video’ in digital marketing, and especially in Facebook marketing. This time, the message fulfilled its own prophecy by bringing most brands to use video in their ads. But it never really happened as easily and effectively as we all intended, so perhaps 2019 will indeed finally be ‘the year of video’. You may well ask - what happened?

Advertisers just didn’t understand the main strengths of video on Facebook, as lower CPMs were not the main driver. By simply transforming TV-like shots to digital is just not the way to go. The main strengths of video to control are:

  1. Grabbing users attention - the ability to “thumb-stop” the user during scrolling can improve your visibility within the crowded newsfeed.
  2. Filtering out the right users from the crowd - think about engagement as a filter. In cooperation with the right content cross-roads, anybody who continues viewing after a specific question or product is signalling their interest.
  3. Identifying key attention elements/products - if you know specific product sets within video or the position of a product within the video duration, you immediately know how to personalise your message to right users.
  4. Start a precise funnel leading to ROI - video is not just about reach or brand awareness anymore, but can become the entrance to your funnel, where you can precisely lead the user through personalised content at the right time in the right place.

Let’s summarise - if you will be able to A) create videos easily, B) play with their design, C) create them at scale to test different variations and D) utilise all data quickly, then video stops being just another ad format, but a substantial part of your performance strategy.

Here’s the issue right? For such a solution, you would usually need a lot of people, time and manual work - a factory of some sort. We don’t agree here.

You just need to get your hands on a tool that will discard all those needs - introducing our new Creative Factory.

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What is it? As you can see above - this feature helps you significantly reduce the time it takes to create video ads at scale.

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And solve everything within your ads creation process decreasing the necessary time from days to minutes or seconds. With this speed, you are able to react fast based on your data analysis and apply changes at any time.

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Do you still need to create the design of the video? Not in the traditional way! With a few easy drag & drop selections, the process can be done within a few minutes (even by the digital marketer!). And by filtering based on Facebook or Google Analytics performance data, you can make these ads super relevant. Here’s how it looks:

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Let’s sum it up - what you will get from our fully featured video editor?

  • Share access with designers
  • Create your own template with branded assets
  • Easy to use animation presets
  • Arrange layers on a visual timeline
  • Import fonts
  • Integrated with your Product Catalogs
  • Mobile friendly format for Stories
  • Free stock image library

With our solution, you are easily able to generate videos at scale, without additional resources, for any placement/format.

Now, it’s your choice, click here:

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To:

  1. Get a fully personalised Performance solution using video format from our experts
  2. Request contact with our developers that are already testing 2 experiments with this new tool and you can be among the first ones to try them!
  3. See a live demo of the tool and sneak peek for new features not yet released

Not ready to make the next step? Leave us your e-mail, as we have more features coming out in next months!

Ready to try?