The look of your ads is dependent on whether or not you use a hero image for the category. These can be lifestyle type images or images that encapsulate the category the viewer will use. A DCA with a hero image might look something like this:
If you do not have a hero image, then Facebook will choose four images to collate in a 2X2 grid. Images are selected based on Facebook’s algorithm. The image will look something like this:
If however, you choose to render your pictures into a slideshow, you can leave the hero image empty and under the “Edit” category, choose Slideshow. Facebook will then serve images from a specific category one after the other. Those ads will look like this:
The best comes at the end.
It can be a bit of manual work to associate your categories with category URLs. Right? ROI Hunter can scrape your category URLs automatically!
If you would like to start using Dynamic Category Ads, then please contact us or sign up today to start using ROI Hunter.