In 2017, Facebook introduced dynamic ads for broad audiences. Dynamic ads pull product images and details from a retailer’s catalogue, automatically populating ads for the selected product. Facebook chooses which products to promote by combining its repository of demographic and behavioral data with product-specific statistics gathered from your Facebook Pixel, App SDK or external offline sets. With this data, Facebook determines an optimal to come up with the optimal product recommendations for each individual.
Dynamic ads allowed for the creation of automated prospecting campaigns that performed even better than the manual campaigns.