If you have ever used Facebook then you have heard of custom audiences before. They are the marketer’s secret tool to reach the people that you need on Facebook, by matching them using Facebook pixel,email adresses, telephone numbers or other means. This means that you have more of an opportunity to reach the right people that you need to reach directly.
This is also a great way to target the people that are most relevant to your business goals. If, for example you wanted to target people that were going through your online store and visited a certain category of products that you want to promote, you could do that with website custom audience. All you would need to do is set up a pixel for that event and run ads specific to those group of people. No more broad targeting, with cutom audiences, you can make sure that your ads have an impact because they target the right people with the right message.
First thing that you need to get is a list of audiences. Here are few of the best practices for making your audience list.
Facebook hashes the information that you provide. Hashing makes sure that you and your customers can rest assured that their information remains private. The data you provide is hashed locally on your computer before being sent to Facebook.
Automatically Updating the Audience List
Sometimes you might need to manually upload your customer lists. For example if you have a list of customers from your CRM that by a particular amount then you will need to constantly upload that information. Unfortunately, Facebook does not have a solution for this. One option would be to estimate the best times to make these updates. But this might mean not being able to react quickly enough.
At ROI Hunter, you can micro-target from your CRM and automatically update information from your CRM to save you time.
Facebook custom audiences can be very helpful in reaching helping you to reach your business goals. This is because it helps you to refine your targeting and make sure that you are reaching the people that you want to reach. More importantly, you can make sure that you target your audience with refined messages. If you know that you want to reach people that have shown interest in a particular campaign because they clicked on certain pages on your site, then you can target those people with a message that is refined to them asking them to complete the purchase.