Digital Marketing Manager - SaaS
What is a Facebook Pixel?
During the beta phase, Facebook has observed over 10% increase in attributed conversions and 20% increase in reach of re-targeting campaigns.
The new Facebook Pixel makes your dreams come true, sort of. It combines the capabilities of the Conversion Pixel and the Custom Audience Pixel into one new – you guessed it – Pixel.
Facebook Pixel is clearly a yes-man, judging by this table
|Custom Audience Pixel||Conversion Tracking Pixel||Facebook Pixel|
|Dynamic Product Ads|
Facebook Pixel will enable you to send your customer data to match more website actions with Facebook user profiles.
You can use customer identifiers including email, phone number, first and last names as parameters for the Facebook Pixel, allowing Facebook to match pixel events in real-time with Facebook users, and no longer requiring users to stay logged into Facebook for conversions to be attributed.
Facebook Pixel shares the data with browsers before matching pixel events to Facebook users and deleting all matches within 48 hours after the matching process ends. Facebook makes sure no personally identifiable information will be saved or used later.
To enable this feature, modify the default Facebook pixel code to pass data to the new Facebook Pixel.
Or start your free trial today to have our client partners help you and your Pixel out.