For the past 15 years or so, businesses focused on growth. Revenue. Market share.
This wasn’t just in e-commerce, it was everywhere you looked: Uber, WeWork, AirBnB. Companies had the outside investment they needed to focus on just expanding their business. Why? Because interest rates were low. Inflation was low. Capital was cheap.
This is no longer the case. Inflation ripped through the world over the past year, and interest rates soared. This has had lasting consequences beyond just preventing me from buying a house.
Now that capital is expensive, investors aren’t willing to float a bleeding company while they compete for market share. Retailers need to become sustainable now.