Head of MENA Operations
Although we invited speakers from Google, Twitter and PPC agencies, only Facebook, PropertyFinder, Emirates and ROI Hunter were able to share the best practices and latest trends in their presentation or panel discussion.
Facebook: user’s switch to mobile
Over 60 marketers from companies like Emirates, AL Tayer, Al Futtaim, AWOK, Wego or Souqalmal saw interesting statistics about user’s switch to mobile and importance of cross-device targeting. Shant Oknayan from Facebook’s Dubai office showed several interesting case-studies regarding different ad formats and creatives.
Panel Discussion: multi-channel attribution & mobile apps
Guest from Emirates and PropertyFinder joined the panel discussion to discuss marketer’s challenges connected to analytics, mobile apps as well as multi-channel attribution. Rohan Kapoor from PropertyFinder shared their approach to analysing leads: “Analyzing different traffic sources is always a challenge. We try to compare different metrics and assign a value to every lead we have.”
ROI Hunter: 7 tips to rock with DPA
ROI Hunter showed 7 tips how to work with Facebook’s dynamic product ads. You can find full presentation here:
Thanks all for coming and see you next time (to be announced soon :))