We have been partnering with ecommerce companies using different CRMs for 5 year and we have learned that they have an astounding amount of data on how their customers interact with products; purchase history, purchase frequency, LTV, favourite deals, and many others. With this information, they can send personalized emails, adjust user experience on their website and more. The next logical step would, therefore, be to apply this same knowledge to Facebook advertising. Unfortunately, it is not possible to apply this kind of personalized marketing at scale. We have decided to change that and are happy to introduce a new service, which enables our clients to match personalised messages to every single customer - CRM based Dynamic Ads!