This article will walk you through how you can use ROI Hunter to complement your Conversions API (CAPI) setup by adding additional signals from Google Analytics and other sources.
Beyond that, we’ll go over several SKU-level and ad-level tactics that can be employed once these additional signals are connected, along with links to success stories and more in-depth information.
Automatic tracking is a sustainable method for connecting the revenue you received with the campaign/spend that brought it. It works on the individual ad level based on the ad’s URL parameters.
For step-by-step instructions about automatic tracking and about setting up manual tracking, check out this article in our help centre.
Import business data like margins, sell-through rate, and return rate into ROI Hunter. By combining these additional signals with the product-level performance data collected by ROI Hunter, it’s possible to run campaigns that automatically exclude unprofitable items, automatically exclude highly returned items, and more.
For step-by-step instructions connecting your business data, check out this article in our help section.
Now you can use Google intent data (impressions) to promote your product on Meta right when customers are looking for them.
We tried this strategy with Life Style Sports, showing customers the items with the top impressions from the past week per their Google Shopping account, and increased their return on ad spend (ROAS) on Facebook by a staggering 515%.
Learn more about Trending Products here.
Now you can use transaction data from your Google Analytics alongside your Meta ad spend data to avoid promoting products when they have a poor ROAS. This data is updated as performance changes, so as soon as the product return is worth the cost of promoting it, it automatically starts being placed again
We implemented this strategy for Kuntokauppa, creating a benchmark of products that were:
Products that didn’t match this filter were excluded from promotion, and their budget was moved behind the products that did fit. Their ROAS increased by 130% compared to business as usual campaigns.
Learn more about Poor Performers here.
Learn more about Hidden Gems here.