Catalog advertising used to be relatively simple.

Connect your product feed. Build a Dynamic Product Ad campaign. Let the advertising platform decide which products to show to which people.

In 2026, that’s no longer enough.

Ecommerce teams are managing catalogs with thousands—or hundreds of thousands—of products, while simultaneously trying to improve creative quality, protect profitability, manage inventory, launch across multiple channels, and give advertising algorithms better information about what the business actually wants to sell.

As a result, a new generation of platforms has emerged around ecommerce catalog advertising.

But they don’t all solve the same problem.

Some focus on creative production. Some focus on campaign automation. Some specialize in feed management. Others help retailers understand which individual products actually deserve advertising investment.

Here are eight platforms to consider in 2026—and where each one fits.

1. ROI Hunter — product intelligence meets catalog creative

Most catalog advertising tools start with one of two questions:

How do we manage our campaigns more efficiently?

Or:

How do we make our catalog ads look better?

ROI Hunter starts one step earlier:

Which products should we actually be spending money on?

For large retailers, that distinction matters.

Your advertising platform can see clicks, conversions and ROAS. But it doesn't necessarily know that one product has significantly better margin, another is about to run out of stock, another gets returned disproportionately often, and a fourth is a strategic bestseller that is barely receiving impressions.

ROI Hunter connects advertising performance with analytics and business signals at SKU level to give retailers a clearer picture of what is really happening across their catalog.

But product selection is only half of the story.

Once you've identified the products that deserve investment, ROI Hunter helps you package those winning SKUs into high-converting dynamic image and video creative at scale.

What ROI Hunter does

ROI Hunter brings together product-level signals including:

• advertising performance
• revenue and transactions
• margin
• stock levels
• returns
• shopper behavior
• analytics data
• product attributes
• cross-channel performance

AI SMART Segments continuously evaluate those signals to identify products worth scaling, products draining budget, and opportunities that might otherwise stay hidden inside a large catalog.

Retailers can then turn those decisions into action: prioritizing the right products, controlling their visibility inside catalog advertising, or activating product strategies through their existing advertising workflows.

And when those products reach the creative layer, ROI Hunter can transform them into scalable, branded dynamic ads through:

• dynamic image templates
• Catalog Product Video
• AI-generated product backgrounds
• visual enhancements
• localization
• reusable branded templates across different channels

The result is a workflow that connects what to advertise with how to advertise it.

Best for

Large ecommerce retailers that want product-level business intelligence, SKU prioritization and dynamic creative automation in the same workflow.

Where ROI Hunter stands out

Most platforms on this list go deep on either media, feeds or creative.

ROI Hunter connects product intelligence + investment decisions + creative execution.

That makes it particularly relevant for retailers asking:

Are we putting our budget behind the right products—and when we do, are we presenting those products in the strongest possible way?

ROI Hunter supports product-performance workflows across Meta, Google, Snapchat and TikTok, with catalog video capabilities across Meta, TikTok and Snapchat.

2. Smartly — broad enterprise advertising automation

Smartly is one of the most established platforms in the category and takes a broad approach to advertising automation.

Rather than focusing exclusively on product-level optimization, Smartly combines media management and creative production across a larger part of an enterprise advertiser's workflow.

For catalog advertisers, its Dynamic Product Ads capabilities include dynamic image and video templates, AI-supported creative production and automated adaptation across platforms such as Meta, TikTok, Snapchat and Pinterest.

Best for

Large advertisers looking to consolidate media management and creative operations into a broad enterprise advertising platform.

Strengths

• Large-scale campaign automation
• Dynamic creative production
• Cross-channel execution
• Enterprise workflows
• Strong support for complex global advertising operations

Considerations

The breadth is also the key difference.

Smartly is designed to cover a substantial portion of the advertising workflow. Retailers whose primary challenge is understanding the economics and performance of individual SKUs may want a more product-centric layer.

Compared with ROI Hunter

Think of the distinction as:

Smartly: How can we operate advertising and creative more efficiently at scale?

ROI Hunter: Which products deserve investment, how should that investment be distributed, and how can we turn those products into stronger dynamic creatives?

For retailers with broad media operations, the two approaches can also be complementary rather than mutually exclusive.

3. Hunch — paid social creative and media automation

Hunch combines catalog creative, campaign management and paid-social automation, with a particular focus on Meta, TikTok and Snapchat.

Its platform includes Creative Studio, automated campaign workflows and catalog creative production.

Best for

Performance marketing teams looking for an integrated paid-social workflow combining creative production and media execution.

Strengths

• Paid-social specialization
• Creative automation
• Campaign workflow automation
• Catalog advertising

Considerations

For retailers that want to incorporate deeper business signals—such as margin, stock and returns—into SKU-level advertising decisions, ROI Hunter takes a more product-performance-centric approach.

4. Marpipe — catalog creative testing at scale

Marpipe is one of the most specialized platforms on this list.

Its focus is catalog creative.

Instead of accepting the default product image, title and price combination generated from a feed, advertisers can build branded dynamic templates that automatically adapt across thousands of SKUs.

Marpipe supports dynamic variables, conditional creative logic, product-set creation, image adjustments and large-scale testing. Its current offering also includes SKU-to-video and AI-powered image, video and text functionality.

Best for

Ecommerce brands that already know what they want to advertise but want significantly more control over how their catalog ads look and perform.

Strengths

• Strong catalog creative tooling
• Creative testing
• Dynamic templates
• Product-level design control
• Image-to-video capabilities
• Multi-channel feed-based creative

Considerations

Marpipe primarily solves the creative problem.

It can help turn a SKU into a more compelling ad, but deciding whether that SKU deserves advertising investment in the first place is a different problem.

Compared with ROI Hunter

Marpipe helps optimize how products are presented.

ROI Hunter helps determine which products deserve investment, then optimizes how those products are presented.

For creative-heavy teams, Marpipe can be a strong specialist tool.

For retailers looking to connect product performance, budget decisions and dynamic creative, ROI Hunter covers a broader product-performance workflow.

5. Feedonomics — enterprise product feed management

Before you can optimize catalog advertising, you need reliable product data.

That's where Feedonomics sits.

Feedonomics specializes in taking product data from ecommerce systems, cleaning and transforming it, and distributing optimized feeds across advertising platforms, marketplaces and other commerce destinations.

For organizations with complex product catalogs and extensive channel requirements, that infrastructure can be critical.

Best for

Large retailers and brands that need robust product-feed management and syndication across a large ecosystem of destinations.

Strengths

• Enterprise feed management
• Feed transformation
• Data normalization
• Large channel ecosystem
• Marketplace and advertising support

Considerations

Feed management solves a different layer of the catalog advertising stack.

A perfectly structured feed ensures Meta or Google receives accurate product information.

It doesn't necessarily answer:

Should this product receive more budget than another product?

Compared with ROI Hunter

The platforms can sit naturally alongside each other.

Feedonomics makes sure product data is ready for advertising.

ROI Hunter helps retailers decide what to do with those products once they're ready to advertise.

6. Productsup — product data management across commerce channels

Productsup also tackles the product-data layer, helping enterprise organizations import, optimize and distribute product information across large numbers of commerce destinations.

Its scope extends beyond advertising into marketplaces and broader commerce infrastructure.

For companies managing product information across many regions, channels and teams, that breadth can be valuable.

Best for

Enterprise ecommerce businesses managing complex product-data syndication across many destinations.

Strengths

• Product feed optimization
• Large-scale syndication
• Marketplace support
• Data transformation
• Enterprise product-data workflows

Considerations

Productsup's center of gravity is the movement and optimization of product information.

Advertising performance optimization is downstream from that.

Compared with ROI Hunter

Productsup helps answer:

How do we get the right product information into all our channels?

ROI Hunter helps answer:

Now that those products are available to advertise, which ones should we invest in—and how should we promote them?

7. Celtra — enterprise creative production

Celtra approaches catalog advertising from the creative operations side.

Its broader creative automation platform is designed for brands that need to produce large quantities of digital advertising assets across formats, markets and campaigns while maintaining brand consistency.

That makes it particularly relevant for enterprise creative teams dealing with localization and high-volume asset production.

Best for

Large brands whose primary bottleneck is producing and adapting creative at scale.

Strengths

• Enterprise creative automation
• Localization
• High-volume asset production
• Brand governance
• Broad creative workflows

Considerations

Celtra isn't primarily a product-performance management platform.

It helps marketers solve:

How do we create all this advertising?

Rather than:

Which individual products should receive our advertising investment?

Compared with ROI Hunter

Celtra is the stronger fit when the core challenge is enterprise creative production across many formats and campaign types.

ROI Hunter is more specialized around ecommerce products: first identifying SKU-level opportunities, then automatically turning those products into dynamic catalog creative.

8. Skai — omnichannel commerce media management

Skai takes one of the broadest media approaches on this list.

Its platform spans paid search, social and retail media, making it particularly relevant for large organizations trying to manage performance across multiple commerce-media environments.

Best for

Enterprise advertisers managing substantial budgets across search, paid social and retail media.

Strengths

• Omnichannel media management
• Retail media capabilities
• Search and social
• Enterprise analytics
• Large-scale campaign operations

Considerations

Skai's breadth means it solves a larger media-management problem rather than specializing purely in catalog product performance.

Compared with ROI Hunter

Skai is designed around managing and optimizing media across channels.

ROI Hunter is designed around understanding and optimizing products across channels.

For retailers with huge catalogs, the distinction matters.

Comparing ecommerce catalog advertising platforms

The easiest way to compare these tools isn't by counting features.

It's by asking which layer of the problem you're trying to solve.

The distinction becomes clearer when you think about the workflow.

The next evolution of catalog advertising isn't just better creative

Creative matters.

A generic packshot pulled straight from a product feed is unlikely to be the best possible way to advertise every product in a catalog.

That's why creative automation has become such an important part of the category.

But there's a problem.

Making a bad product investment look better doesn't make it a good investment.

Before scaling creative, retailers need to understand what's happening underneath the campaign-level numbers.

Which products are consuming spend?

Which are generating profitable growth?

Which high-potential products are barely getting exposure?

Which products have strong advertising ROAS but poor margin?

Which ones are being promoted despite high returns or limited inventory?

And which products deserve more investment right now?

Once you've answered those questions, creative automation becomes much more powerful.

Instead of automatically creating better ads for every SKU, you can identify your biggest product opportunities and turn those products into compelling image and video creative at scale.

That's the approach ROI Hunter takes:

Understand the product.
Decide where to invest.
Prioritize the right SKUs.
Turn them into high-converting dynamic creative.
Then let the advertising platforms do what they do best.

Which catalog advertising platform is right for you?

There is no single definition of a catalog advertising platform anymore.

The category now includes product intelligence, feed management, media automation, creative testing and dynamic creative production.

So before comparing feature lists, identify the bottleneck.

If your feeds are breaking, fix the feed.

If creative production can't keep up, automate creative.

If media operations are consuming your team, automate workflows.

But if you're managing thousands of products and still can't confidently answer which SKUs your advertising budget should be behind, start there.

Because the biggest opportunity in catalog advertising isn't necessarily reaching more people.

It's making sure that when the algorithm decides what to show them, you're giving it the right products to work with.

And once you've found those products?

Make them impossible to ignore.