Create a campaign that would not need to be restarted, readjusted or otherwise manually managed and could run on Facebook long-term. Automation allowed to achieve that and cut cost per lead (CPL), getting higher overall results with smaller budgets.
Generating Data: Use Tipsport’s CRM client base, converting it into a valid Facebook Feed, adjusting & updating graphics automatically, creating dynamic ads for new user acquisition.
Simple Design: Our Feed Manager allowed us to tweak the feed according to Facebook requirements - right tags and naming conventions.
Ideal Images: For Facebook-ready creatives Tipsport employed ROI Hunter’s Template Editor, using a graphic template to transform images from the database into ads. Bonus points: unlike your graphic designer, our Template Editor never sleeps.
Tipsport Dynamically updated ads, avoiding ad fatigue and allowing Tipsport ads to be displayed more frequently without affecting click through rates.
"Thanks to ROI Hunter’s Feed & Template Editor this unique strategy for using dynamic ads reduced our campaign management hours, creating dynamic advertising that outlasts static ads. Now we can export data into a valid feed and keep the high visual standards with the graphic templates in place."Ondřej Tejkal Marketing Manager, Tipsport