Lança Perfume's 42% Transaction Uplift Shows the Power of Catalog Product Videos

Lança Perfume was preparing to launch its Fall Collection, a key seasonal moment for the brand. At the same time, ROI Hunter had just introduced its new Catalog Product Videos (CPVs) feature — designed to bridge the gap between dynamic product performance and rich creative storytelling.

Always eager to stay at the forefront of digital trends, the Lança Perfume team saw an opportunity to test this new format. Their goal was to understand not just the visual impact, but the performance lift CPVs could bring to campaign results — particularly on core KPIs such as:

• Revenue
• ROAS
• CPA

A significant portion of La Moda's Meta ad spend goes toward Catalog Ads, making it essential that these formats are aligned with the creative direction and messaging used across other channels. For seasonal campaigns in particular, where consistency and impact are critical, Catalog Ads must do more than just perform — they need to reflect the brand’s identity and support the overall narrative.

The strategy was to combine performance-driven formats with the brand storytelling and creative consistency Lança Perfume is known for.

Using product insights from ROI Hunter, the team quickly assembled a product set that aligned with the fall launch. They then layered on a visually engaging yet simple CPV template — designed with:

• A brand video in the background to set the campaign tone
• Overlay text for key campaign messaging
• A clear 10% discount coupon for first-time buyers

To maximize reach, the creative was produced in a 9:16 format in addition to regular 1:1 format, ensuring optimal placement in Stories and Reels. This vertical format allowed Lança Perfume to extend their campaign to high-engagement placements and connect with new audiences — an essential part of the strategy.

This approach kept production efficient while making sure the ad experience was visually appealing, brand-consistent, and campaign-relevant across all placements.

The Catalog Product Video test delivered exceptional results:

• 📈 +42.8% increase in transactions
  
  
• 💰 +25.5% increase in revenue
  
  
• 📊 +25.4% uplift in ROAS
  
  
• 🔻 -59% decrease in CPA
  
  

These results demonstrate that a creative-first approach to Dynamic Ads can drive powerful business outcomes. By blending branded storytelling with product performance, Lança Perfume was able to make its Catalog Ads not only work harder — but work smarter.

CPVs proved to be the ideal tool for a brand like Lança Perfume — where campaign consistency, creativity, and performance must go hand in hand. By using a template-driven approach, the team was able to launch fast, stay on-brand, and reach high-performing placements with assets that both informed and inspired.

For fashion brands where Dynamic Ads dominate the media mix, CPVs offer a way to reclaim brand control, enhance user engagement, and drive conversions — without sacrificing efficiency.