E-commerce

How Worten Tripled Revenue in 3 Months by Scaling Smarter with ROI Hunter

Worten is one of Portugal’s leading retail brands, specializing in electronics, home appliances, and technology solutions. With a strong nationwide presence, both online and through a network of physical stores, Worten is known for its wide product assortment, competitive pricing, dedication to customer satisfaction and raising the bar on the shopping experience through innovation and smart strategy.

+123%

ROAS

+130%

CONVERSIONS

REVENUE

The challenge

In Q2, Worten and ROI Hunter joined forces with a clear mission: unlock the full potential of a massive product catalog with over 10 million products. But this wasn’t just about efficiency. It was about making smarter business & performance decisions.

Worten wanted to move beyond traditional campaign optimization. By combining their market strength and catalog size with ROI Hunter’s product performance management technology, they aimed to bring deeper intelligence into product promotion, align marketing efforts more closely with business goals, and better meet real-time customer demand.

THE SOLUTION

Worten decided to combine ROI Hunter’s PPM technology and Dynamic Image Templates to revamp their Dynamic Ads Strategy on Meta:
- Dynamic Image templates were rolled out to boost the visual consistency and appeal of ads across all dynamic ad placements, ensuring every impression felt more like a brand experience than just another catalog ad.
- At the same time, the promotion of top-selling products from key categories was boosted using ROI Hunter’s Product Insights, making sure bestsellers reached the right audience at the right time.
- Layered in with bulk-editing capabilities, the media team was suddenly able to move faster, test more, and act on insights that had previously been stuck in the backlog.
This freed the team from manual processes and opened the door to real strategic work: analyzing catalog insights, unlocking hidden product opportunities, and turning them into campaign wins.

THE RESULTS

The impact? Nothing short of remarkable.

Comparing Feb 8 – May 8 (pre-ROI Hunter collaboration) and May 9 – Aug 6 (3 month ROI Hunter Onboarding period), Worten managed to successfully double their spend and scale with these amazing results:

📈 +123% increase in ROAS

🛒 +130% increase in conversions

💸 nearly 3x growth in GA4 revenue

ROI Hunter Segments in Campaigns chart showing Revenue growth in the period after Worten+ROI Hunter collaboration started

That means Worten wasn’t just scaling spend, they were scaling smartly. With better-performing products, smarter creatives, and less manual overhead, the team was able to drive better results at speed.

With a data-driven foundation now in place, Worten is well-positioned to take their campaigns to the next level by building on insights, testing new strategies, and continuing to close the gap between business goals and customer needs.

This story is proof of how big an impact ROI Hunter’s Product Performance Management can have in just 3 months.

Joana Gregório - Digital Performance Manager / Team Lead at Worten

“The use of ROI Hunter helped us improve the efficiency and performance of our Meta campaigns. We were able to reach potential buyers by applying a strategy focused on mobile phone bestsellers, combined with the use of dynamic templates, which significantly automated and optimized the entire process. As a result, we recorded a 130% increase in conversions, tripled revenue, and more than doubled ROAS.”

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