The challenge
The Giving Movement wanted to push performance on Snap while keeping efficiency high. To unlock more value from their campaigns, they needed a way to spot products that weren’t contributing enough revenue and reallocate spend toward those with stronger potential.
THE SOLUTION
Using ROI Hunter’s Product Performance Management (PPM), The Giving Movement gained visibility into product-level results across traffic sources. They leveraged the Poor Performers Exclusion Segment to identify products with high Snapchat ad spend but low revenue in the last 30 days.
By excluding those underperformers and redirecting spend toward stronger products, the brand could:
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- Allocate budget more efficiently
- Boost visibility of high-performing SKUs
- Focus ad delivery on products with real revenue potential
THE RESULTS
The impact of this approach was clear within just one month:
- Redirecting the budget to stronger products drove a +15% uplift in ROAS, ensuring the investment delivered stronger returns.
- Eliminating wasted spend on products that rarely converted reduced Cost per Conversion by 25%, bringing in more purchases at a lower cost.
- More efficient delivery dropped Cost per Mille (CPM) by 48%, helping The Giving Movement reach a larger, more relevant audience for less.
Together, these results meant the brand could scale sustainably, achieving both growth and efficiency at the same time. Instead of just cutting costs, The Giving Movement unlocked smarter use of their budget ensuring campaigns invested in products with real revenue potential.
