---
title: "Snapchat Success: Jaded London Gains +6.7% in DPA ROAS by Focusing on Best Performing Products"
description: Jaded London increased Snapchat ROAS by 6.7% using data-driven product selection and full-funnel insights from Fospha—without raising ad spend. Discover how.
image: https://www.roihunter.com/hubfs/Monosnap%20Success%20stories%20Feature%20Image%20-%20Google%20Slides%202025-06-02%2009-52-18.png
---

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 E-commerce

# Snapchat Success: Jaded London Gains +6.7% in DPA ROAS by Focusing on Best Performing Products

Jaded London is a fashion-forward brand known for its bold designs and trend-setting collections, **serving customers across the UK, US, and beyond**. With a wide range of bold, modern pieces, the brand is always on the lookout for smarter ways to reach and convert new audiences.

Since partnering with **ROI Hunter in November 2024,** Jaded London has been focused on** improving Return on Ad Spend (ROAS), lowering Customer Acquisition Cost (CAC), and scaling new customer acquisition. **

The latest step? Unlocking the full potential of Snapchat through data-driven product sets and creative testing for DPAs, all measured and validated through Fospha’s full-funnel attribution.

 +6.7%

 return on ad spend

 +6.5%

 NEW CONVERSIONS

 -6.3%

 CUSTOMER ACQUISITION COST

## The opportunity

Jaded London had already built a strong presence on Snapchat through brand awareness campaigns. 

To take things a step further, they looked for ways to **strengthen their bottom-funnel performance** by improving **how products were selected and promoted in their DPAs.**

Key areas of opportunity included:

- **Product selection: **Prioritizing high converting products to improve effectiveness of campaigns
- **Budget efficiency: **Aligning ad spends with product level performance to influence ROAS and customer acquisition
- **Performance focus:** More precise targeting based on actual product demand to drive conversions

## THE SOLUTION

To capture these opportunities, Jaded London’s media team collaborated with ROI Hunter to **execute product-level optimization strategy. **

The objective was to enrich standard algorithms and unlock better performance by promoting only the products most likely to convert.

 

### **Smarter product selection**

ROI Hunter introduced a strategic, data-led approach using **automated product segments** that update daily based on **live performance data**.

Using **Google Analytics 4 data**, two key criteria were used to define the new “Best Performers” segment:

- Products with a **conversion rate above 1.5%** — indicating high efficiency in driving purchases
- **Top 30% of best-selling products** — signaling strong customer demand

This resulted in a new** “Best Performers” segment **focused on products most likely to convert, setting the stage for a structured A/B test, **evaluated using Fospha’s full-funnel attribution.**

![image1](https://www.roihunter.com/hs-fs/hubfs/image1.png?width=273&height=235&name=image1.png)

 

### **A/B Testing the approach**

To measure the impact of this strategy, the **“Best Performers” segment **was tested against the brand’s Business-as-Usual setup (promoting all products) over a **three-week period**. Performance was tracked using **Fospha**, focusing on three key metrics:

- Return on Ad Spend (ROAS)
- New Customer Acquisition
- Customer Acquisition Cost (CAC)

** **

### **Evaluating impact with Fospha**

Beyond campaign-level measurement, Fospha also helped uncover the broader value of Snapchat in the conversion journey. Their insights **showed that Snapchat’s impact**, particularly through DPA campaigns, was significantly undervalued by traditional last-click attribution.

Using full-funnel measurement, **Fospha attributed up to 8× more conversions to Snap**, revealing performance that standard tools had missed. This gave the team the confidence to keep scaling the strategy, knowing it was delivering real results.

Combined with ROI Hunter’s product-level optimization, the brand was able to both prove and amplify the value of its Snapchat investment,** confirming the platform’s potential as a reliable driver of DPA performance.**

## THE RESULTS

**After just three weeks of testing the new “Best Performers” segment**, the impact was clear.

By narrowing the focus to best-performing products, Jaded London saw measurable improvements across all key metrics **without increasing budget.**

📈 **+6.7% ROAS** — Campaigns delivered more value for every dollar spent  
🛍️ **+6.5% New Conversions** — More customers reached and converted  
💸 **-6.3% CAC** — Lower cost to acquire each new customer

The success of the test quickly turned this approach into **Jaded London’s go-to strategy **for all dynamic campaigns. Snapchat DPAs, combined with strategic segmentation from ROI Hunter and full-funnel insights from Fospha,  helped the brand uncover the true value of the platform, giving them the confidence to scale further and invest in even broader adoption.

What began as a pilot in the UK gained momentum fast, the team has since rolled out the product-performance strategy across their **US operations,** making it a cornerstone of their **global digital advertising strategy**.

![image-May-29-2025-03-30-22-0265-PM](https://www.roihunter.com/hubfs/image-May-29-2025-03-30-22-0265-PM.png)

 Sean Carpenter - Head of Digital Marketing at Jaded London

*Snapchat is one of our key marketing channels so being able to unlock significant efficiency improvements in our Dynamic Product Ads has been a real changer and has allowed us to scale our investment, while improving our return on ad spend by 6.7% and lower our customer acquisition costs by -6.3%.*

* *

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