The challenge
Farm Rio had already found success with ROI Hunter’s Product Performance Management (PPM) solutions, particularly using Meta Best Sellers to drive strong lower-funnel performance. This success, however, brought a new challenge: how to scale the strategy even further without risking saturation.
For Meta, consolidated campaigns are best practice. Too much fragmentation limits the algorithm’s ability to optimize. Farm Rio therefore needed a way to go beyond Best Sellers within a single structure — opening more room for growth while keeping efficiency and strong ROAS.
THE SOLUTION
To break through this ceiling, Farm Rio adopted ROI Hunter’s Segment Prioritisation. Instead of building a campaign solely around Best Sellers, Segment Prioritisation made it possible to adjust delivery within one consolidated campaign.
This approach allowed Farm Rio to:
- Increase bid on Best Sellers,
- Reduce spend on Poor Performers
- Provide more inventory to Meta campaigns, while staying aligned with platform best practices.
The strategy was tested over a three-week A/B setup:
- Campaign A: Best Sellers only
- Campaign B: Best Sellers enhanced with Segment Prioritisation
THE RESULTS
The results highlighted the power of Segment Prioritisation to unlock more sustainable growth. By reallocating spend within a single, consolidated campaign, Farm Rio was able to scale performance without overspending on saturated products.
The results:
- +45% ROAS
- +61% Conversions
- -38% CPA
In the end, Segment Prioritisation gave Farm Rio a smarter way to balance growth and efficiency. The brand achieved higher returns, more conversions, and healthier budget distribution all while staying true to Meta’s best practices for campaign optimization.
