How CHRIST achieved +124% ROAS on Snapchat using smarter product selection

As CHRIST began advertising on Snapchat to reach a younger audience, the team saw an opportunity to tap into a new channel with strong performance potential.

Their primary goal was to improve bottom-funnel efficiency, specifically ROAS, CPO and conversion rate through product segmentation and creative enhancements. 

To achieve this, CHRIST needed a clearer and more structured approach for their Dynamic Product Ads.

They were looking for:

• A reliable way to identify products with the highest revenue and conversion potential
• A segmentation strategy that would direct delivery toward stronger-performing items
• Creative enhancements that would help their ads stand out and drive higher engagement

To tackle these goals, CHRIST leveraged ROI Hunter’s Product Performance Management capabilities to bring more structure and data clarity into their Snapchat setup.

1. Using integrated GA4 insights, CHRIST identified products that consistently generated:
   
   
   • High revenue
   • Strong conversion rates
   • High ROAS
     
     

   These signals helped define which items should receive increased visibility within Snapchat Dynamic Product Ads.
   
   

2. Focusing delivery on best performers and low price points
   
   Based on these insights, CHRIST created segments that promoted both their strongest performers and relevant low-price items, two categories that resonated well with the younger Snapchat audience.
   
   
3. Enhancing dynamic ads with clean, informative templates
   
   To improve clarity and engagement, CHRIST applied creative enhancements to their Dynamic Ads by:
   • Highlighting product names, prices and discounts
   • Adding visual frames to strengthen the overall presentation
     
     

   These adjustments helped ensure that key product details were communicated clearly and consistently across the entire ad set.

Testing & measuring Impact

Performance was compared against standard Snapchat delivery to validate the uplift coming from segmentation and creative improvements.

The test delivered exceptional improvements across all key metrics, clearly demonstrating the value of data-driven product selection and enhanced creatives:

• +124% ROAS
• -60% Cost per Order (CPO)
• -22% CPC
• +92% Conversion Rate
• +122% Revenue
• +146% Purchases
• +49% CTR

By refining how products were selected and presented in their Dynamic Product Ads, CHRIST was able to deliver more relevant items to the right audience and unlock noticeably stronger bottom-funnel performance. The updated structure gave high-value products much greater visibility, translating into higher ROAS, a lower cost per order and a meaningful increase in conversions.

The results highlight how a more data-driven approach to product prioritisation and creatives can significantly improve bottom-funnel outcomes, even on a new channel.