The challenge
Boutiqaat wanted to adopt Facebook dynamic ads to reach more beauty shoppers and encourage purchases to increase online sales using the 'always on' prospecting campaign strategy.
However, it was difficult for Boutiqaat to identify the right products from their catalogue of over 25,000 items, specifically for driving new prospects from broad targeted audiences.
The Solution
ROI Hunter set Boutiqaat up with Product Insights, a tool which gathers product-level performance data from across multiple channels (Google Analytics, Google Shopping, Google Merchant Center, Meta, etc.) and integrates it, along with their inventory, into the ROI Hunter Product Performance Management (PPM) platform.
With product-level performance data from across their channels, Boutiqaat was able to filter their product inventory to find items in their top 10% of revenue in the previous 30 days, which they then added to a new bestsellers product set.
Once the bestsellers product set was created, ROI Hunter tested it against Boutiqaat’s original ‘All products’ product set of over 25,000 items.
The Results
It was clear that creating a bestsellers product set was a win for Boutiqaat.
The new bestsellers product set led to:
- +21% higher return on ad spend (ROAS)
- -21% lower cost per acquisition (CPA)
- Results showed up in just 8 days
Additionally, Boutiqaat was so impressed that they chose to replicate the bestsellers product set strategy in other territories. The company also decided to explore more product set opportunities using ROI Hunter Product Insights, such as ‘Hidden Gems’, ‘New Arrivals’, and ‘Trending Products'.
