One of the largest Brazilian local commerce companies, Peixe Urbano, used Facebook dynamic product ads to increase ROI and revenues, reaching clients right after website visit. A prospecting campaign using upgraded Facebook DPA with the company’s best selling products resulted in new customers and improved sales numbers…
Peixe Urbano’s goal was to improve ROI and increase the number of transactions coming from Facebook. It was also important to automate optimization, while saving more time for marketers to come up with creative strategies rather than operating campaigns.
The company decided to start with ROI Hunter and run a Facebook dynamic product ads campaign to reach hot leads and make recent visitors return to the website quickly. ROI Hunter's team also created dynamic photoshop-like templates which included a product image, logo and discounted price.
Peixe Urbano Homepage
After identifying the best-selling products based on Google Analytics integration, these products were filtered out and advertised to a large audience by broad targeting and Facebook dynamic product ads while using A/B testing on interests and specific location. Automatic rules then stopped poorly performing ads. This brought new relevant customers to the website and improved sales figures.
Moreover, the campaign with upgraded Facebook DPA was more efficient than basic broad targeting - perfect for attracting new customers.Thanks to Facebook DPA and dynamic photoshop-like templates, in the 3rd quarter of the year, Peixe Urbano increased ROI by 182% and revenues coming from Facebook by 163%. Also, overall conversion rate increased by 15.8%. DPA with ROI Hunter dynamic templates had a 142% higher conversion rate in comparison with other ads.
Peixe Urbano Attractive visuals for higher conversion