GastroHero sells over 10,000 different products for the B2B gastronomy industry. While online advertising is a very important channel for this company, the industry and type of products pose a complicated challenge. Firstly, the type of products, professional kitchen appliances, are by definition not visually appealing for social media. Secondly, the vast number of products makes it virtually implausible to create and manage the creatives using standard Facebook Ads Manager. These factors drove down CTR of the ads, which in turn negatively affected the revenue generated and therefore ROI.
The company has therefore reached out to us, to help them solve this challenge using the automated generation of visually appealing Dynamic Product Ads using ROI Hunter Template Editor.
In order to solve this challenge, we have conducted several steps:
This form of co-operation is a perfect example of when expertise gets connected with increased technical capabilities to bring truly stunning results for the client.
ROI Hunter was the perfect partner at the right time. As a performance driven B2B Brand, we needed to prove (and improve) the ROI of Facebook in our marketing mix. Tools like the Template Editor with custom fields, advanced campaign creation, as well as virtual accounts have transformed the way we manage our 3 brands across 7 countries.Tim Kossow Team Lead, Content and Social Media Marketing