The Challenge
Forever Unique wanted to increase their revenue and their conversion rates, and spoke with DMT about the best way to accomplish this. DMT saw this as a perfect opportunity to introduce them to long-time partner ROI Hunter, and their Smart Shopping solutions.
The Solution
ROI Hunter first set Forever Unique up with the Product Insights feature. Product Insights gathers product-level data from across a customer’s channels, and integrates it with their feed.
With this new data, Forever Unique was able to sort their catalog by highly specific attributes, and create a dynamic product group of their overall best-selling products. This group could even update itself dynamically based on set criteria, ensuring it was always current.
The Results
Forever Unique began running a new Google Shopping campaign with the best-seller group, and the improvement was immediately clear. Compared to the All Products campaigns from before, revenue more than doubled. Conversions more than tripled. And it only took one month.
