HabibiDeal.com is the epitome of online shopping websites in the UAE. It has rapidly become UAE’s most novel, modern, and new online marketplace within a short duration of time by selling products at affordable rates. HabibiDeal.com also has their webpage encryption software intact, ensuring a safe and secure shopping experience for its users in the UAE.
HabibiDeal's primary source of business was generated through indirect marketing and heavily skewed towards branding and engagement. With indirect marketing, they were able to get impressive results but had difficulty in scaling.
Their business model before working with ROI Hunter was as follows:
However, the most significant missing piece of their online marketing puzzle was the ability to calculate revenue / ROI automatically and optimize ads based on their customer’s actions.
To help HabibiDeal overcome their challenges we:
HabibiDeal already had the classic pixel event in place that they used to measure website purchases. However, they were unable to estimate Fast Orders because they required a different kind of event. As a result, we hacked the AddToWishlist event to be used to track their Fast Orders. The parameters were used to identify the content_ids, value and thus calculate the ROI.
We tracked consumers who converted through these Fast Orders and used them as a source to create highly effective Lookalike Audience which helped in reaching the most relevant audience on Facebook. With the right measurement metrics in place, optimization was just a click away. The "% of budget spent"parameter showed the ad sets that were spending the daily budget entirely and Goals shows if those ad sets were meeting the KPI's as well.
ROI Hunter's custome metric was used to calculate
Purchase event = Online Purchases Add to Wishlist event = Offline Payment Orders
We did not stop here since we also wanted to make sure that the ads are visually enhanced. With the help of ROI Hunter's Template Editor and predefined templates, transforming the images was just a one-click solution. The model was able to show the price, sale price and name of the product, and the discount percentage on the ads dynamically.
|Custom Metrics||Add to Wishlist Event||% budget spent||Template Editor|
Along with product insights from Google Analytics and the right optimization events, HabibiDeal was able to achieve the following results:
"We started using Direct Response marketing on Facebook with the help of ROI Hunter and continue to scale using them because they simply work! We were able to test different audiences, placements and ad formats and identify which works the best for us before scaling. By having a definite campaign structure it is very easy to launch new ads and saves a lot of time. By avoiding overlapping and following best practices, we were able to decrease the CPA drastically and increase sales.”Sujil Kumar Digital Marketing Manager - HabibiDeal.com