PropertyFinder.ae is the leading property portal in the UAE, displaying perfect property picks for every user. They list properties from different agents in one place, both for desktop and mobile. PropertyFinder Group has over one million users monthly, generating over 300,000 leads for agents and developers. Over the past ten years, they have quickly become the leading real estate classified website in the UAE, Qatar, Bahrain and Lebanon and are growing in popularity in KSA, Egypt and Morocco.
User-generated content is both a blessing and a curse for your ad campaigns. Having user sellers and buyers grants you unlimited creative resources and a live product range, but creating ads that would be on par with the live updates of your product listings is a challenge. How do you avoid advertising sold out items without manually taking them out of the feed?
Real-Time Problems– having to include all available options instantly in order to give their customer an access to products listings with fresh additions required adjustments through cross-selling and up-selling campaigns.
Format the feed – with ROI Hunter’s Feed Manager Property Finder was able to tweak their product catalog according to Facebook requirements using right tags and a naming convention.
Property finder was able to grow their business by optimizing different parts of the advertising funnel. This systematic approach was able to yield results. They received:
"PropertyFinder.ae increased the number of leads and improved its advertising performance dramatically. Together with Facebook Marketing Partner ROI Hunter, it took advantage of dynamic product ads, Prospecting Dynamic Ads, Lead Ads and WCA. Through dynamic product ads, we increased our number of leads to 137% compared to classic prospecting campaigns"Rohan Kapoor Digital Performance Manager, Property Finder