Citroen, a long standing car manufacturer, wanted to know if Facebook Lead Ads would lead to sales. They just needed the right tools and expertise to build a direct bridge of the lead ads to their call center in near real time as well as the expertise to do it. That’s where we came in.
Citroen, a long standing car manufacturer, wanted to know if Facebook Lead Ads would lead to sales. They just needed the right tools and expertise to build a direct bridge of the lead ads to their call center in near real time as well as the expertise to do it. That’s where we came in
1. We first created a prospecting campaign for website clicks. This was meant to filter out users who were interested in specific cars. Videos, Carousel and Canvas Ads were used for prospecting new ads.
Citroen Ad Example:
Only 30% of a retailer’s marketing budget is dedicated to online media. The other 70% is spent on classic channels like TV, outdoor, print etc. where advertisers can’t measure direct impact on sales.
Test drive for success:
1. We re-marketed with Lead Ads based on the products that viewers looked at when they visited the Citroen Page. These were triggered by using Facebook Pixels. Lookalike audiences were used based on their interest in specific cars, not brands. For example, users that were interested in cars such as:
2. To increase the relevance of our lead ads we also gave disclaimers that explained to users that they may be contacted after filling in the form on the lead ad. This made sure that users who filled in their information were interested in Citroen’s offers.
Citroen, like other manufacturers in the automobile industry, wants to be able to take advantage of the tools at their disposal. Anyone can put together a lead ad but it takes skill and expertise to build a bridge from lead ads to your CRM in near real-time. This result in leads that convert to sales. At the end of the day, that’s what you want.
"What intrigued us the most about this campaign was not only the number of leads generated but their quality. As a direct result of the campaign, we sold cars. Another direct benefit is the integration of the lead ads directly into our CRM which meant that we were able to cut down on the time needed to reach out to the leads that were generated. We will certainly use this form of marketing for our next planned campaign."Martina Bedrnová Marketing Leader Peugeot, Citroën DS