What is a Product Performance Management Platform?

ROI Hunter's product performance management (PPM) platform enables e-commerce retailers to separate their good products from bad, in real time, using product performance data.

When every department understands true profitability and cost, marketing can know what to promote and commercial teams can know what prices to set, what to discount, and what to repurchase.
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What are your goals? We have the solutions

Sustainable economy

your goal

Profitability

your goal

Profitability

CHALLENGE

Facebook and Google algorithms promote products with the most engagement. These are usually cheaper products that sell in great quantity, but don’t necessarily bring profits for your business

SOLUTION WITH ROI HUNTER

Understand your inventory on a product level and decrease/increase your budget on specific products based on their performance, and your optimization goals.

your goal

Eliminate return rates

your goal

Eliminate return rates

CHALLENGE

Products with high return rates may have more purchase events than other products (because once back in stock, they can be purchased again). This causes algorithms to promote them further, even though they are not profitable

SOLUTION WITH ROI HUNTER

Synchronise your data through a secure line to identify products with high return rates, and reduce the amount of promotion they receive

your goal

Decrease dead stock

your goal

Decrease dead stock

CHALLENGE

Certain products aren’t selling, either due to a lack of promotion, poor pricing, or low customer interest

SOLUTION WITH ROI HUNTER

Use the automatic classification of products to plan marketing alongside category managers, making sure activities are focused on the right products

your goal

Align performance between channels

your goal

Align performance between channels

CHALLENGE

Non-performing products are still being pushed for promotion or not moving between channels, resulting in limited opportunities to sell

SOLUTION WITH ROI HUNTER

Compare product performance from different data sources, channels, and measurements to find the right channel for each product

Growth

your goal

Personalization

your goal

Personalization

CHALLENGE

Campaigns blindly show products to a broad audience and don't leverage the full potential of your entire inventory

SOLUTION WITH ROI HUNTER

Enable dynamic campaigns for prospecting, remarketing, and retention to increase conversion rates through personalized promotions

your goal

Consistent brand identity

your goal

Consistent brand identity

CHALLENGE

An inconsistent brand identity is decreasing your overall brand awareness, slowing engagement and eroding trust

SOLUTION WITH ROI HUNTER

The smooth, standardised process for developing creatives within the PPM platform gives you the ability to control the consistency of your brand’s promotions. Designs can easily be tailored or adjusted for specific campaigns

Collaboration

your goal

Cross-departmental access to actionable insights

your goal

Cross-departmental access to actionable insights

CHALLENGE

Category Managers have no direct data feedback from marketing, and can't easily share their optimization decisions with their marketing team

SOLUTION WITH ROI HUNTER

Easily shared access to inventory performance data across departments gives you the ability to make collaborative decisions

your goal

Simple, data-driven actions

your goal

Simple, data-driven actions

CHALLENGE

Separation between product performance data and marketing platforms like Google and Facebook eliminates the possibility for immediate, data-driven decisions

SOLUTION WITH ROI HUNTER

Set up filters with automatic product classification to analyze and apply any product set changes you need during new or active campaigns

your goal

Proper allocation of time and capacity

your goal

Proper allocation of time and capacity

CHALLENGE

Your digital team spends too much time on operations, reducing time spent on optimisation. With limited time for testing, graphic designers are not able to support the digital team at scale

SOLUTION WITH ROI HUNTER

Save time with automation and workflows designed for activities at scale. Give your team the ability to easily set up authorized, re-usable templates, reducing the need for graphic design

Features you can start using on day one

Product Insights

Product Insights

Review the performance of each individual product in your catalogue. Product performance data is collected from across your channels, analytics platforms, and custom sources, and combined with your catalogue to form a single source of truth.

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Creative Factory

Creative Factory

Turn static images into product videos in minutes. Creative Factory makes it possible to scale the creation of videos without having to hire a production team.

Product Sets / Groups

Product Sets / Groups

Use the right products for every campaign. Filter your catalogue by any metric you can think of: ad-spend per product, revenue, margin, Google Shopping impressions, and more, and promote these custom groups on Meta and Google from the same platform.

 
Analyse Product Data

Analyse Product Data

Analyse your product-level performance for each campaign. See which category and product performed the best and which took the biggest portion of your spend.

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3rd Party Integrations

Integrate your 3rd party measurement data (CRM, Google Analytics, Adjust, AppsFlyer, and more) with ROI Hunter

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Template editor

Template editor

Create Meta promotions without a graphic designer. Schedule promotions ahead of time, automate product badges, change your ads without a new review, and more.

 
Find out how ROI Hunter can add value to your business.
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