EXCLUSIVE E-BOOK

How to Segment Your Products
For E-Commerce Success

   

When it comes to dynamic ads, 80% of your budget will be spent on just 5% of your product inventory. 

Additionally, the products chosen aren’t necessarily based on the metrics most important to you, such as profitability or ROAS (return on ad spend).

Our guide will teach you:

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PRODUCT PERFORMANCE

How to use product performance data

to segment your products

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PRODUCT SEGMENTATION

How to create highly specific product sets

and groups based on your goals

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ALGORITHM ENHANCEMENTS

How to influence which of your products

get promoted by platform algorithms

How to Segment Your Products
For E-Commerce Success

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PRODUCT
PERFORMANCE

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PRODUCT
SEGMENTATION

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ALGORITHM
ENHANCEMENTS

YOU'LL LEARN:

  • Why product segmentation is a must-have
  • How to efficiently segment your products
  • Best use cases for segmenting your products

WHY IT MATTERS:

With more user privacy laws popping up, you’re no longer able to access the same customer data you once could. With customer segmentation becoming increasingly harder to depend on, retailers need to look for other ways to improve their marketing strategy.

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How to Segment Your Products For E-Commerce Success
READ NOW