EXCLUSIVE E-BOOK
When it comes to dynamic ads, 80% of your budget will be spent on just 5% of your product inventory.
Additionally, the products chosen aren’t necessarily based on the metrics most important to you, such as profitability or ROAS (return on ad spend).
Our guide will teach you:
How to use product performance data
to segment your products
How to create highly specific product sets
and groups based on your goals
How to influence which of your products
get promoted by platform algorithms
With more user privacy laws popping up, you’re no longer able to access the same customer data you once could. With customer segmentation becoming increasingly harder to depend on, retailers need to look for other ways to improve their marketing strategy.
