MARKETER'S GUIDE
Ensure Profitability
Ensure Profitability
From Black Friday
in 2023
![Ensure Profitability From Black Friday 2023 E-Book -21](https://www.roihunter.com/hubfs/Ensure%20Profitability%20From%20Black%20Friday%202023%20E-Book%20-21.png)
What's in this e-book?
Black Friday has had a declining increase in online sales
between 2020 (+32%), 2021 (+8.6%), and 2022 (+2.3%) YoY.
So, as we look towards Black Friday in 2023, it's worth asking: is Black Friday still profitable for retailers and if so, how can they ensure they achieve it?
between 2020 (+32%), 2021 (+8.6%), and 2022 (+2.3%) YoY.
So, as we look towards Black Friday in 2023, it's worth asking: is Black Friday still profitable for retailers and if so, how can they ensure they achieve it?
![Ensure Profitability From Black Friday 2023 E-Book -21](https://www.roihunter.com/hubfs/Ensure%20Profitability%20From%20Black%20Friday%202023%20E-Book%20-21.png)
You will learn:
Whether or not Black Friday
is still profitable
How retail decision makers strategise for Black Friday
Four ways to ensure profitability beyond Black Friday
![Ensure Profitability From Black Friday 2023 E-Book -15](https://www.roihunter.com/hubfs/Ensure%20Profitability%20From%20Black%20Friday%202023%20E-Book%20-15.png)
is still profitable
![Ensure Profitability From Black Friday 2023 E-Book -16](https://www.roihunter.com/hubfs/Ensure%20Profitability%20From%20Black%20Friday%202023%20E-Book%20-16.png)
![Ensure Profitability From Black Friday 2023 E-Book -17](https://www.roihunter.com/hubfs/Ensure%20Profitability%20From%20Black%20Friday%202023%20E-Book%20-17.png)
Ensure profitability from Black Friday in 2023 E-Book
![adidas-logo](https://www.roihunter.com/hubfs/Theme%202023/temp/adidas-logo.png)
![boohoo-logo](https://www.roihunter.com/hubfs/Theme%202023/temp/boohoo-logo.png)
![marks-spencer-logo](https://www.roihunter.com/hubfs/Theme%202023/temp/marks-spencer-logo.png)
![river-island-logo](https://www.roihunter.com/hubfs/Theme%202023/temp/river-island-logo.png)
![EQVVS-logo](https://www.roihunter.com/hubfs/cust_logos_2022-50.png)
Why it matters?
While the immediate revenue boost is undoubtedly appealing, forward-thinking retailers should consider looking beyond
the quick wins and harness the power of
Black Friday to drive long-term profitability.
the quick wins and harness the power of
Black Friday to drive long-term profitability.
In today’s economic climate, those who don’t plan for
the long-haul will be left behind.
the long-haul will be left behind.
![Ensure Profitability From Black Friday 2023 E-Book_mockup_open](https://www.roihunter.com/hubfs/Ensure%20Profitability%20From%20Black%20Friday%202023%20E-Book_mockup_open.png)