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Creative Diversification: Segment Products
Creative Diversification: Segment Products
For Success
Start leveraging your product performance data when planning your creatives.
All products are different, so don't treat them the same. Split up your catalogue and start running more effective social and PPC campaigns.
based on your goals
promote the products you choose
Why it matters
With more user privacy laws popping up, you’re no longer able to access the same customer data you once could.
With customer segmentation becoming increasingly harder to depend on, retailers need to look for other ways to improve their marketing strategy.
