Islam S. Salama
Experienced digital performance marketing professional helping MENA advertisers scale using Facebook & Instagram.
“There has never been a better time to be an e-commerce startup in the MENA or African market. Business confidence is at an all-time high”
You may have noticed similar headlines and quotes in the media lately - speaking about the potential and the opportunities of running an e-commerce in the MENA region.
To further prove this point, we need to look no further than the Amazon.com acquisition of Souq.com and the consecutive onboarding process of adding more Amazon native products to the Souq.com portfolio. You should also look at the big retail groups in the region working on digital transformation; companies such as Al-Tayer, Alshay’a, and others.
Preference of social networks in Kingdom of Saudi Arabia (source)
Fundamental statistics (Kingdom of Saudi Arabia):
Is there potential for e-commerce business in KSA? Yes!
Which channel is the most suitable to explore the potential?
Facebook Inc. - solutions specifically built for e-commerce
The Facebook planners and engineers have been working on two primary challenges:
In doing this, Facebook has managed to launch several features to help business scale using online advertising, or more specifically direct response advertising. Specifically for retail and e-commerce, these are:
So what are the challenges?
Alternatively, should we say, what are the changes? I agree with many of you that adapting to change isn't easy - we rather believe those same old ways should work forever as they have proved good performance earlier - although on a smaller scale.
However, we are at H2 ‘2018 already - we need to keep up with trends - especially since we are talking about one of the most dynamic shifts taking place in our lives at the moment.
I know change is hard if you have to do it alone - without someone helping you become experts in what the new channels/tools are offering. Facebook is doing a great job assisting advertisers to grasp the concepts, using Facebook Blueprints. However, concepts aren't everything - you need to get hands-on best practices, and you need ways to unlock the infrastructure puzzle.
Facebook is working on a few ways to make it less puzzling, and in doing so they have come up with a program called Facebook Marketing Partners - which is mainly designed to get verified 3rd parties to help advertisers of all sizes to unlock the full power of Facebook family of advertising tools and take them beyond the possibilities on Facebook.
We, ROI Hunter, are a Facebook Marketing Partner. We are proud to be listed among the top 5 partners in the e-commerce/retail segment worldwide. To see what we kind of work we do with our clients, check out our Success Stories page.
How can we help you specifically?
During the month of May, Facebook managed its first official event in Saudi Arabia, an event in the theme of Instagram Summit, discussing solutions and features that can help both Facebook users and advertisers get more from Facebook.
ROI Hunter, in cooperation with the Facebook MENA office and the Facebook Marketing Partners team, managed to create a new programme, built specifically for the Saudi market, called the Saudi Acceleration Programme.
The programme is aiming to help educate and support the advertisers about the Facebook powers and what technologies and solutions are available to help them scale their business.
If you are keen to know more about this programme, just leave your details here and I will personally reach out to you as soon as possible.