Jul 03 2018
4 minute read

Tip #5: You're not done yet: Planning for Eid-al-Fitr

As Ramadan comes to an end, users’ shopping intent will increase. This is because Eid al-Fitr is a time for celebrating and sharing with others. In order to get ready for this time, many people will prepare by buying fashion & electronics. Get ready for this surge in spending by implementing a strategy in your creatives and budget planning. Eid al-Fitr celebrations will begin on June 3rd.


Creatives for Eid-al-Fitr

Ensure that your copy includes wishes for your customers such as ‘Eid Mubarak!’ and stay on theme with images such as the crescent moon, lanterns, and stars. For dynamic ads, use specific templates just for Eid.

For videos, remember to remain mindful that this is a religious occasion but don’t shy away from creating fun and engaging content to relate to your audience and stand out from your competition. After Eid, don’t forget to revert your creatives to your standard, generic designs.

Consumer behaviour after Ramadan and During Eid

After Ramadan, certain verticals experience increased buying behaviour. Air travel and hotel searches surge by 20% to 25%, with Eid seeing the busiest search period in the year, second only to New Years.

Make sure you’re completely prepared for success

While you may have an exceptional campaign, if your content is not mobile friendly, you could suffer to your competition. In the last five years, smartphone penetration reached 60% across MENA (91% in UAE). During Ramadan, people spend more time online on their phones than any other period, with internet usage in the UAE sitting at 94%, and Saudi Arabia 98%. With this in mind, it’s clear that your site needs to speedy and mobile friendly for optimal marketing results.

Utilize your Ramadan audience

Have you run campaigns during the whole Ramadan? You might have built an audience of users who visited your website or app and are familiar with your brand. Utilize this audience and retarget them with you Eid-specific message rather than competing for new users again. Use long-term remarketing audiences for Eid specific campaigns to reach users who already know you.

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