LEHI, Utah and BRNO, Czech Republic — October 26, 2026 — Today, ROI Hunter becomes Pattern Ad Signals.
For more than a decade, the ROI Hunter team has helped brands and retailers make smarter product advertising decisions, with SKU-level precision across Meta, Google, Snap, TikTok, and OpenAI. When ROI Hunter joined Pattern in December 2025, we began bringing that expertise together with Pattern’s marketplace intelligence. Today’s name change is the next step, and the more important story is what it means for the brands we serve.
Smarter SKU signals driving profitable catalog advertising
Pattern Ad Signals helps brands see which products deserve ad spend and which don’t, then turns those insights into better-performing catalog ads. It unifies product performance, merchandising, and media data so advertising decisions are informed by margin, not just clicks.
One view from discovery to purchase
Shoppers discover products on social, search with intent, and increasingly buy on marketplaces. Most tools only see one of those moments. Together with Pattern, Ad Signals is built to connect performance across web, app, and marketplaces, so brands can understand the full journey of every product and put each marketing dollar to work where it matters.
Backed by Pattern’s scale
Pattern accelerates brands on global marketplaces using proprietary technology, AI, and more than 91 trillion data points. Pairing that with Ad Signals’ product-level advertising intelligence opens the door to new innovations and new ways to help brands grow profitably.
What this means for current brand partners
This is a branding change, not a new product or a platform migration.
- Your existing contracts, pricing, and commercial terms stay the same.
- Your platform URL, login, features, integrations, and workflows stay the same.
- Your team and main points of contact stay the same.
You may still see the ROI Hunter name in parts of the platform as we update our branding, with the full transition continuing through Q2 2027.
A bigger platform
The people and team who built this product continue to build it. What changes is the name, the visual identity, and the resources and reach that come with being part of Pattern. Our focus stays the same: helping brands get more value from every product they advertise.
We’re grateful to the customers and partners who have shaped this product, and excited about what we’ll build together next.
Questions? Contact wehelp@pattern.com, or learn more about Pattern Ad Signals at roihunter.com
