TL;DR Facebook has released a series of free training resources for marketers. We must say that we are really impressed with their offering. Facebook generally works on education of the market, but this is a really nice course format. If you’re looking for a free resource for beginner Facebook marketing training,Blueprintis a great place to start. Many of the courses are quite valuable and a great fit for both newbies and skilled marketers.
BLUEPRINT – HOW TO START?
Just go to the Blueprint page and choose your path. For the beginners it’s recommended to do all courses from the beginning. More advanced users can choose what they are interested in. Facebook offers a series of 34 lessons covering wide ranging marketing topics.
Courses are broken down into the following categories:
Introduction to Facebook
Managing Your Ads
Reporting and Measurement
And here’s a list of all courses offered within Blueprint:
Ads Create Tool
Boost Your Posts
Brand Best Practices
Brand Measurement Solutions
Clicks to Website
Creating a Facebook Page
Creative Best Practices
Data Driven Marketing
Direct Response Best Practices
Direct Response Measurement Solutions
Introduction to Facebook Pages
Power Editor (Advanced Advertisers)
Reporting & Analytics
Sight, Sound and Motion
Targeting – Core Audiences
Targeting – Custom Audiences
Targeting – Lookalike Audiences
Welcome to Marketing on Facebook
Here’s the view of an individual lesson overview…
There is a brief description and time-estimate (how long it will take to complete the lesson – most often 15 min). Simply click the “Enroll” button to start.
We highly recommend to take a look at these courses. You can find there not only basic knowledge about Ads, but also manySuccess Storiesand Case Studies from all over the world. After finishing each course you will get a certificate from Facebook.
So what do you think about Facebook’s new training resources? Have you already finished all of them? Most of our team did :)