May 18 2015
4 minute read

Facebook Blueprint - A Guide to Facebook Advertising

TL;DR Facebook has released a series of free training resources for marketers. We must say that we are really impressed with their offering. Facebook generally works on education of the market, but this is a really nice course format. If you’re looking for a free resource for beginner Facebook marketing training, Blueprint is a great place to start. Many of the courses are quite valuable and a great fit for both newbies and skilled marketers.


Just go to the Blueprint page and choose your path. For the beginners it’s recommended to do all courses from the beginning. More advanced users can choose what they are interested in. Facebook offers a series of 34 lessons covering wide ranging marketing topics.

Courses are broken down into the following categories:

  1. Introduction to Facebook
  2. Best Practices
  3. Facebook Pages
  4. Purchasing Ads
  5. Managing Your Ads
  6. Advertising Objectives
  7. Targeting
  8. Campaign Optimization
  9. Reporting and Measurement
  10. Additional Insights
  11. All Courses

Facebook blueprint

And here’s a list of all courses offered within Blueprint:

  • A/B Testing
  • Ad Policies
  • Ad Reporting
  • Ads Create Tool
  • Ads Manager
  • App Engagement
  • App Installs
  • Boost Your Posts
  • Brand Best Practices
  • Brand
  • Brand Measurement Solutions
  • Business Manager
  • Buying Channels
  • Campaign Structure
  • Clicks to Website
  • Creating a Facebook Page
  • Creative Best Practices
  • Data Driven Marketing
  • Digital Buyer
  • Digital Planner
  • Direct Response Best Practices
  • Direct Response
  • Direct Response Measurement Solutions
  • Event Responses
  • Facebook Exchange
  • Facebook Terminology
  • Introduction to Facebook Pages
  • Mobile SDK
  • Offer Claims
  • Page Likes
  • Power Editor (Advanced Advertisers)
  • Reporting & Analytics
  • Sight, Sound and Motion
  • Successful Campaigns
  • Targeting – Core Audiences
  • Targeting – Custom Audiences
  • Targeting – Lookalike Audiences
  • Video Views
  • Website Conversions
  • Welcome to Marketing on Facebook

Here’s the view of an individual lesson overview…

Facebook blueprint course overview

There is a brief description and time-estimate (how long it will take to complete the lesson – most often 15 min). Simply click the “Enroll” button to start.

We highly recommend to take a look at these courses. You can find there not only basic knowledge about Ads, but also many Success Stories and Case Studies from all over the world. After finishing each course you will get a certificate from Facebook.

So what do you think about Facebook’s new training resources? Have you already finished all of them? Most of our team did :)


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