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Saint Patrick’s Day is a cultural and religious celebration of the death of Saint Patrick, Ireland’s Patron saint. In many countries, not just in Ireland, it is a day to wear green, and drink and be merry with friends.
Here are some quick reasons why Saint Patrick’s day would be a great day to include in your marketing strategy for important holidays:
Get Inspired by These Campaigns
This taxi share company knows their audience. A few soon to be clients might not be able to drive responsibly, thanks to the cheer from the day. A well-positioned themed ad will grab attention and is relatable to clients.
Here, Krispy Kreme made their original glazed donuts green for the holiday. It’s a small change that would have required some food coloring but it gets people’s attention. Some people who might not have thought of having a donut on the day might stop simply for the novelty of eating a green donut.
Another stroke of genius came from Bailey’s when they decided to encourage their followers to join the fun. They did this by having their customers take a picture proclaiming their love for Saint Patrick’s day with a “Kiss Me I’m Irish” caption. A lucky winner would win a shirt from Bailey with the same caption. It is a way to drive customer awareness and engagement.
Saint Patrick’s day may not be for everyone, but where possible, it can a lighthearted way to raise awareness for your brand and acquire new clients that you might not have otherwise done by not creating a campaign for the day.