Digital Video Ad Spend increased 3X in 5 years in the US:
Are all Video Ad formats and placements performing the same way?
Definitely not! There is one advantage that Facebook Video Ads in News Feed specifically have over the other placements. Comparing to Non-skippable and Live TV, viewers are not forced to view the entire ad, yet the watch time drop rate is still fairly low and linear.
On the other hand, Facebook Video Ads in Stories provide you with a far more linear long-tail. So users who stick with the first 2 seconds, will most likely watch your Stories Ad until the end. If you can retarget people based on their engagement with these ads, these placements open a huge opportunity for your ad performance. We have also found out, that Stories Ads are up to 2X cheaper (CPM) compared to standard feed ads.
So what is the Facebook & Instagram Video Ads challenge for 2019?
It seems like one of the great challenges of this year will be handling all of the video formats in all of the placements across Facebook and Instagram. There are big differences between these and advertisers simply can’t create a single video format, use it in all the placements and hope for the best.
In order to master the art of video ads, you’ll need to learn how to create them at scale - because only a few businesses have the resources to create videos one by one without the ability to automate.
At ROI Hunter we are constantly working on Creative Factory, a suite of features and services directly connected to Video Advertising on Facebook and Instagram for e-commerce companies. If you are interested in getting the best results from Facebook and Instagram video ads, sign up for our newsletter. In March 2019 we will have some new exciting features for e-commerce advertisers and you can be the first to leverage from them!
In the meantime, you can also read these articles, that can further inspire you: