One of the largest Brazilian local commerce companies, Peixe Urbano, used Facebook dynamic product ads to increase ROI and revenues, reaching clients right after website visit. A prospecting campaign using upgraded Facebook DPA with the company’s best selling products resulted in new customers and improved sales numbers…
more revenues coming from Facebook
Peixe Urbano is one of the first and largest local commerce platforms in Brazil. Since its launch in March 2010, the company garnered more than 25 million registered users and more than 3 million FB fans. It´s focus is on local deals and they feature thousands of promotions for restaurants, leisure and cultural activities, tourism and products, among other categories. Their mission is to help people explore the best deals in each city while assisting local merchants to grow their businesses.
Peixe Urbano’s goal was to improve ROI and increase the number of transactions coming from Facebook. It was also important to automate optimization, while saving more time for marketers to come up with creative strategies rather than operating campaigns.
The company decided to start with ROI Hunter and run a Facebook dynamic product ads campaign to reach hot leads and make recent visitors return to the website quickly. The audience was split into several time segments with tailored messages according to their last website visit. ROI Hunter´s team also created dynamic Photoshop templates which included a product image, logo and discounted price. These templates provided better eye-catching creatives and quickly boosted CTR.
After identifying the best-selling products based on Google Analytics integration, these products were filtered out and advertised to a large audience by broad targeting and Facebook dynamic product ads while using A/B testing on interests and specific location. Automatic rules then stopped poorly performing ads. This brought new relevant customers to the website and improved sales figures. Moreover, the campaign with upgraded Facebook DPA was more efficient than basic broad targeting. This can be a solution for companies that are looking to attract new customers and scale by improving their performance on Facebook.
Thanks to Facebook DPA and dynamic Photoshop templates, in the 3rd quarter of the year, Peixe Urbano increased ROI by 182% and revenues coming from Facebook by 163%. Also, overall conversion rate increased by 15.8% with ROI Hunter’s help. The results are even better if looking only at DPA campaigns. DPA with ROI Hunter dynamic templates had a 142% higher conversion rate in comparison with other ads.
„Facebook has proven to be an important channel through which to market our diverse portfolio of deals in a way that is very assertive, targeted and relevant, and has consequently become an important vehicle for customer acquisition. With DPA, we have been able to re-impact potential clients with the right deals, generating a much higher conversion rate and better ROI, which in turn enables us to increase investment, improve sales volume and gain more brand awareness.“
Guilherme Borges, Marketing Manager at Peixe Urbano
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