EXCLUSIVE E-BOOK

Why E-commerce Retailers Need Product Performance Data

 

What’s in this ebook?

With the state of the economy as it is, marketers everywhere are expected to do more with less.

Product performance data is the key to achieving it.

In this e-book, you’ll find:

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KEY DATA TYPES

Product performance data, customer data, campaign data PIM data

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PRODUCT PERFORMANCE
DEEP DIVE

An explanation of product performance data and why it’s essential for retail marketers

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CASE STUDIES

Success stories using product performance data

Why E-commerce Retailers Need Product Performance Data

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KEY DATA
TYPES

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PRODUCT
PERFORMANCE

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CASE
STUDIES

YOU'LL LEARN:

  • Why you can’t rely on customer data alone
  • How to align your departments
  • How to enhance your dynamic ads

WHY IT MATTERS:

If you don’t know your true product performance at an individual level, how can you know which of your products are good for promotion, and which are bad? Without understanding product performance:

  • Your marketing team doesn’t know which products they should focus on promoting
  • Your merchandising team can’t be sure which items are the right ones to discount
  • Your purchasing team doesn’t know which products should and shouldn’t be repurchased

 

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Why E-commerce Retailers Need Product Performance Data
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