EXCLUSIVE GUIDE

Why E-commerce Retailers Need Product
Performance Data

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What's in this e-book?
With the economy crumbling, no cent can go to waste.
The pressure is mounting for marketers, while they are expected to do more with less.

Product performance data is the golden key to optimising your budget toward profitability and staying afloat.
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You'll learn about:
Key data types
Key data types (product performance data, customer data, campaign data, PIM data)
Why product performance data is essential for retail marketers
Why product performance data is essential for retail marketers
Successful case studies using product performance data
Successful case studies using product performance data
Why E-commerce Retailers Need Product Performance Data

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Why it matters?

If you don’t know your true product
performance at an individual level,
how can you know which of your products
are good for promotion, and which are bad?
Without understanding product performance:

- Your marketing team doesn’t know which products they should focus on promoting

- Your merchandising team can’t be sure which items are the right ones to discount

- Your purchasing team doesn’t know which products should and shouldn’t be repurchased
Why E-commerce Retailers Need Product Performance Data E-Book_mockup_open