We surveyed 200 retail leaders and 2,015 consumers to explore the effectiveness of digital advertising strategies.
The report covers:
64% of consumers are served ads for irrelevant products.
56% of retail marketers are struggling to measure the success of their campaigns.
58% of retail marketers believe digital marketing is seen as a drain on budget by business leaders.
Within this report, we've identified a number of common themes for marketers in the retail e-commerce space, along with strategies to address them:
As more and more money is funnelled into digital advertising, it’s essential that retailers learn how to allocate their marketing budget efficiently and effectively. The conclusions laid out in this report support the idea that with the right insights, marketers can gain better control over the success of their advertising campaigns.