EXCLUSIVE E-BOOK

How to Align Marketing and Commercial Teams

What’s in this ebook?

55% of retailers struggle to share and access data across the company and between departments.

For example, your marketing team doesn’t know the purchase price of every product, and your commercial teams don’t know the ad spend behind the sale of every product.

This e-book will teach you:

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Why your departments
are misaligned

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Why siloed data
is so problematic

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How to achieve
alignment

How to Align Marketing and Commercial Teams

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ALIGNED
KPIS

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SMOOTH
COOPERATION

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OPPORTUNITIES
FOR GROWTH

YOU'LL LEARN HOW TO:

  • Align the KPIs of both teams around overall profitability 
  • Keep interdepartmental cooperation running smoothly
  • Easily find new opportunities for growth

WHY IT MATTERS:

Over half of retailers complain that their departments and their data aren’t synced. A lack of company-wide collaboration can lead to an overall lack of trust between the teams.

If your departments aren’t working together, they will miss out on opportunities to combine their efforts and create a more powerful brand message. 

The problem is that retailers lack the right tools needed to align. Here, we’ll show you how.

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How to Align Marketing and Commercial Teams
READ NOW