With rising customer acquisition costs amidst fierce competition, and profits slipping across the board, the e-commerce industry mindset is shifting. No more focus on growth through investment rather than profitable business models. No more VC value inflation. We’ve entered the age of sustainable growth.
This e-book will describe why the investor-based growth model doesn’t work for e-commerce, and review strategies for optimizing your company for greater profitability to grow sustainably.
Sam writes the e-commerce content for ROI Hunter, working with technical experts to add unique details from their work in the industry. With his background in screenwriting and theatre, Sam brings a unique perspective to his role, and is constantly exploring new and creative ways to explain complex topics.