Integrate data from Google Analytics, Adobe Analytics, Adjust, Branch.io, Appsflyer and internal systems. Using ROI Hunter, you’re able to track not just every single ad, but every single SKU. ROI Hunter’s unique ID is built with ingrained UTM rules that enable us to query results from Google Analytics, Adobe Analytics, or any other partner for wherever that ad goes.
With ROI Hunter, you can automatically adjust your campaigns to optimise the performance of Facebook ads based on your 1st party data. ROI Hunter automatically feeds the SKU-level insights it connects from across your marketing channels into the Meta algorithms used for Advantage Shopping Campaigns or Dynamic Ads. This enables you to identify new high performing products and limit the spend on poor performing products, which increases your return on ad spend (ROAS).
ROI Hunter makes your signals more resilient with the signals added from Google Analytics. GA4 uses first party cookies, and can even operate in a cookieless mode. You can also combine the additional signals into GA goals such as time on one site, amount of visited pages, etc. For example, you can use these signals to exclude all users that spent less than 10 seconds on your site from remarketing, as they are likely to bounce again and lower the quality score of your ad.
It’s a difficult time for retail. With the introduction of new privacy legislation and the sunsetting of 3rd-party cookies from most major browsers, retailers are struggling to gain enough signals to target their promotions effectively. Beyond that, retail marketing budgets are stretched, and it’s more important than ever to put the budget behind the right products (as informed by their source of truth).
ROI Hunter makes that source of truth more accurate and more resilient. CAPI is a powerful tool, but it can be enhanced. Connecting SKU-level signals from analytic platforms like Google Analytics or other analytics platforms opens up new opportunities and strengthens existing campaigns
Learn more about how to connect these signals, and the tactics you can accomplish with them in the next article (below).